Temporary freelance contract, flexible hours, to promote Camberwell businesses, funded by Southwark Council’s High Street Recovery Fund.
Camberwell Identity Group – Role Specification
Job title: Business Marketer (contract), Camberwell
Contract: 44 days between October 2021 to August 2022 @ £250 per day.
Camberwell based. Flexible working including out of normal office hours.
Funded by the Southwark High Street Recovery Fund. Paid via SE5 Forum.
Applications: Email your application to email@example.com Closing date is 15 October 2021
About the Camberwell Identity Group
The Camberwell Identity Group is a consortium of the SE5 Forum, Camberwell Society and Camberwell Arts working with the community and businesses. All three organisations have a history of delivering projects – lamppost banners, market stalls, festivals, annual days, murals, Camberwell Champions retailers’ scheme, promotions, and marketing workshops for businesses.
Following community consultation three years ago, the Camberwell Identity Group worked with a designer to create a narrative and brand story that unifies Camberwell. The group has successfully worked with the community (incl. businesses, scouts, schools, hostels, playgrounds, developers, residents, and Southwark Council) to incorporate the identity throughout Camberwell on lamppost banners, market stall, local business and retail champions, digital channels, branding at the new entrance to Denmark Hill station and a murals progamme.
Camberwell.Life love local campaign
The Camberwell Identity Group launched a pilot of Camberwell.Life, a love local campaign, at the beginning of the COVID-19 pandemic. More detail here. The aims are:
- increase positive perceptions and awareness of Camberwell
- increase spend and footfall in Camberwell from visitors, local workers, and residents
- to build civic pride, through digital channels
Purpose of the position
We are now looking to scale Camberwell.Life and have secured funding from Southwark’s High Street Recovery Fund for the supporting services to be provided by freelance business marketing consultant. These services require someone that will support the needs of small and midsized enterprises, now and looking to the future, enabling them to maximise sales and increase their customer base, as well as feeding into the Camberwell.Life love local campaign
Deliverables (Once appointed, we will agree together how the deliverables are quantified)
Camberwell Champions: Encourage small businesses to become a Camberwell Champion. For which they receive shop window stickers, coasters, a listing on Camberwell.Life and supported across our social media channels, to help increase footfall or home delivery. To date, 65 have signed-up.
Camberwell Saturdays: Coordinate promotions offering customers a discount, a free product, or a free month of service, to run on the first Saturday of every month, and in addition on Small Business Day – 28th November 2021 and Independents Day – w/c 4th July 2022.
Camberwell Independent Food Festival: Deliver a creative programme of digital marketing support targeted towards independent food outlets based in Camberwell, with a focus on healthy eating, diverse food shops, restaurants, and cafes. Working with a UAL film student to develop a series of short films of the different businesses, where they can share their story – a budget of £1,000 is available for the film student and digital content.
1-on-1 coaching: Provide a series of advice to businesses on improving green credentials, maximising merchandising, using emerging retail digital platforms, and running promotional campaigns.
Shop front mural programme: Support the Camberwell ID Group by brokering partnerships between local artists and small businesses interested in placing colourful feature murals on shop front shutters that celebrate Camberwell’s diverse community to foster a sense of social cohesion.
Meanwhile spaces: Carry out a survey of empty sites in the town centre. Contact landlords with a support package including a licence for meanwhile use, and inclusivity guidelines.
The Camberwell Clarion: Inform local businesses of the availability of affordable and effective advertising space to connect with their community through the new hyper-local newspaper.
Camberwell Business Innovation District: Develop leadership, representation and build confidence to establish a business-led and business funded body formed to improve a defined commercial area i.e. Camberwell Town Centre.
Experience and skills
- Experienced marketing professional, including planning and managing campaigns to promote a product or service
- Excellent oral and written communication skills and ability to communicate with a wide range of stakeholders – especially with businesses, commercial organisations and community representatives
- Proven ability to work on one’s own initiative, with experience of working with and reporting to a Board/Committee.
- Understands small and medium businesses and town centre issues
- Strategic thinking including issues and understand context and likely challenges
- Strong IT and social media skills
SE5 Forum for Camberwell policies and values can be found here.