Zero waste kitchen challenge

What could you change with £100?

We’re all passionate about the food we eat, yet each year in the UK we throw away 15 million tonnes of food and drink. Nearly half of this is perfectly good to eat. This amounts to around £60 per week per household.

In 2016 Sainsbury’s launched Waste less Save more in order to help households to reduce their food waste and save on their food bills while meeting new people and learning new skills along the way.

This year Sainsbury’s are looking for 40 Camberwell households to take part in The Zero Waste Kitchen Challenge to build upon last year’s work. Households would ideally live on the Dog Kennel Hill Estate or around Bromar Road, Grove Hill Road, Malfort Road or Ivanhoe Road. Participating households will receive £50 of Sainsbury’s vouchers and £50 to spend on products that help reduce food waste. The Zero Waste Kitchen Challenge will run from April to July 2017. Deadline for applications 8th April. Please email

Participants will receive a food waste home consultation, invites to free cookery sessions and a Zero Waste Kitchen Handbook to assist in the selection of products. The products are designed to help with planning, storage and cooking. There will also be events and on-line support such as a Facebook group.

About waste less save more

Waste less Save more is part of a new partnership between Sainsbury’s, Southwark Council and environmental charity, Hubbub, which will help local residents to reduce their food waste and save on their food bills while meeting new people and learning new skills along the way.

Sainsbury’s customers have told us that wasting food is one of the biggest things on their mind and they hate doing it. Quite rightly, they see food waste as money going in the bin, and they’ve said they’d like help in this area. In response we created our Waste less, Save more programme, a five year plan designed to test, learn and share the best solutions for helping households reduce their food waste. https://wastelesssavemore. 

In 2016 we partnered with Swadlincote in Derbyshire to try out lots of projects and innovations to find the best ways households can reduce their food waste and save money. We’ve since delivered over 20 projects in the town which have helped to reduce household food waste, save money for families and strengthen local bonds. You can find out more about the initiative here: https://wastelesssavemore.

Southwark Council are now keen for us to bring some of the learning to Camberwell. We’re delighted to say that the London Evening Standard would like to follow this journey as their Food for London campaign turns its attention to household waste.  Waste less Save more Camberwell will include a range of community projects from fun school programmes, cooking workshops and competitions to lasting features such as a community fridge.